Secondary Logo
ELEMENTS
Our secondary logo is comprised of three main elements: the Ranger Rick icon and trademark, and our namemark, National Wildlife Federation. The secondary logo does not include the NWF initials and is used primarily to support our brand units.
As we build recognition for brand unit logos over time, it is important to reassure our audience that every brand unit is part of the NWF’s trusted family of brands.
Usage
- For tips on how to apply the secondary logo with a brand unit logo, please see the Brand Unit Logo page.
- Available in two formats: horizontal and vertical.
- Use the horizontal or vertical version that works best within the parameters of your design needs.
Color
- Choose from three color versions: one-color Ocean Blue, one-color black, and reversed (white) for your design needs.
- Remember to choose the logo that is the clearest and most readable against your background.
Horizontal Ocean Blue
Vertical Ocean Blue
Horizontal Black
Vertical Black
Horizontal Reversed (White)
Vertical Reversed (White)