Iconography

Overview

Iconography is an important part of any brand identity. It helps simplify complex ideas, aid comprehension, and add visual rhythm to a layout.

Characteristics

We selected an iconography style that is line-based, drawn with uniform stroke weights and rounded teminals and joints. This conistent open style gives our icons a soft and approachable character while remaining highly legible at small sizes—whether in print or on screen. 

The defined line style also makes the system extensible, allowing new icons to be introduced as new areas of work and focuses emerge.

Icon styles

Choose from our library of icons. Please don’t modify the icons or create your own icons without review and approval from the brand team. Reach out to the Creative Studio for assistance. 

proper use