Color Proportions
Overview
Successful designs use color in balanced proportions, with primary, secondary, and accent colors working together to create clear, cohesive layouts. Different uses of color can create different moods, levels of energy, and points of focus, helping guide attention and make content easier to follow.
Guidelines
- Primary and secondary colors should carry most of the visual weight in a layout.
- Accent colors should be used sparingly to highlight key information, calls-to-action, data visualizations, or moments of emphasis.
- Color tints can be used to soften backgrounds, organize information, or add depth without overpowering content.
Examples
Uses Ocean Blue as the dominant color to create a bold, high-impact brand presence.
Uses a darker secondary color to create a warmer, more grounded visual tone.
Uses lighter tints and small touches of accent color to create a softer, more subtle visual approach.
