Brand Unit Logo

The NWF Brand Family

Each brand unit in the NWF family of brands is an integral part of the parent brand and each unit reinforces our vision, mission, and attributes. We are proud of our brand family!

Our brand unit logos consist of three main elements: our NWF initials, the unit’s name, and a bold accent color that differentiates each unit to make each logo stand out.

Brand Units

There are four groups of brand units:

  • Programs 
  • Donor & Membership Tiers 
  • Events & Engagement 
  • NWF 501(c)(4) entities

Programs

Events & Engagement

Donor & Membership

501(c)(4) 

How to Support Your Brand Unit Logo

Please don’t leave your brand unit logo out in the wild without the support of the NWF parent brand!

Guidelines

  • A unit logo is accompanied by our secondary logo in all brand touch points whenever possible.
  • The secondary logo can be placed away from the brand unit logo but on the same visual plane. 
  • The goal is to ensure that the unit is clearly connected to the NWF brand as a recognized and trusted brand unit. 
  • In special cases, the unit logo can be placed next to the secondary logo in a lockup.

Examples

  • Our secondary logo can be placed either on the first or second page, whichever works better for your design.

One-sided sheet

Two-sided sheet

Lockup

In special cases, such as NWFAF, the brand unit logo and our secondary logo can be placed next to each other in a lockup when our full name is required for legal reasons.