Color Palette

Overview

Inspired by the wonders of wildlife and the natural world around us, our brand color palette incorporates primary, secondary, and accent colors.

Please see the color guidelines on this page for RGB, HEX, CMYK, and PMS breakdowns.

Primary

While both Ocean Blue and Fern Green are our primary logo colors, Ocean Blue is the dominant color that pairs well with the other colors.

OCEAN BLUE

RGB 0, 48, 87
HEX #003057
CMYK 100, 55, 0, 72
PMS 540 C

FERN GREEN

RGB 0, 173, 133
HEX #00AD85
CMYK 99, 0, 69, 0
PMS 3278 C

Secondary

The secondary colors are calm, steady, and grounding. They are perfect for backgrounds or large areas in a design.

SKY BLUE

RGB 136, 219, 223
HEX #88DBDF
CMYK 35, 1, 15, 0
PMS 318 C

PEBBLE GRAY

RGB 217, 217, 214
HEX #D9D9D6
CMYK 3, 3, 6, 7
PMS Cool Gray 1 C

FOREST GREEN

RGB 33, 87, 50
HEX #215732
CMYK 77, 0, 83, 74
PMS 357 C

REDWOOD BARK

RGB 79, 44, 29
HEX #4F2C1D
CMYK 0, 66, 79, 85
PMS 4625 C

Accent

Please be strategic when applying an accent color. They are bright, assertive and pack a big punch. That is exactly why we use these colors to represent our family of brand units.

MOSS

RGB 158, 179, 86
HEX #9EB356
CMYK 37, 9, 83, 11
PMS 2304 C
PMS 2305 U

BLUE JAY

RGB 7, 124, 171
HEX #077CAB
CMYK 86, 31, 11, 5
PMS 2390 C

SUNFLOWER GOLD

RGB 232, 153, 60
HEX #E8993C
CMYK 0, 45, 99, 0
PMS 2011 C
PMS 7408 U

CANYON ORANGE

RGB 238, 88, 43
HEX #EE582B
CMYK 0, 74, 100, 0
PMS 7579 C